Selling custom jewelry cases on Amazon and Etsy: 101 Guide to earning more POD sales

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Custom jewelry cases make stylish practical gifts for any occasion. It could be a gift for a birthday, anniversary, Mother’s Day, Valentine’s Day, or just because. In any case, recipients are sure to love CustomHappy’s new travel jewelry cases. And if you’re part of LHS, you should add these cases to your Amazon and Etsy shops.

In this post, you’ll learn tips and insights that will help you drive more traffic to your custom jewelry case listings and increase your sales. The strategies include things like how to…

  • Create compelling product listings
  • Use effective marketing tactics
  • Provide outstanding customer service
  • And more!

I’ve also included a link to a batch of jewelry case mockups that my designers just whipped up. As always, the mockups are 100% free to use. They can enhance product listings and promotional materials by making them more visually appealing and engaging for shoppers.

This guide can help both seasoned ecommerce sellers and those just starting their businesses to attract more traffic and boost their jewelry case revenue.

Let’s take a look…

1. Make simple designs for your custom jewelry cases

Here are some easy tips for creating designs for the best travel jewelry cases:

Create simple, text-based designs for your jewelry cases.

To maximize your products’ selling potential, I always recommend creating simple, text-based designs. With jewelry cases, this is especially true, as the cases are small and space is limited. So you should definitely avoid making custom design jewelry cases that are overloaded with colors, fonts, or graphics. There just won’t be enough space.  Additionally, it’s tough to predict what elements might deter potential buyers.

I suggest sticking to simple design ideas like letters of the alphabet, zodiac signs, or words like beauty, style, chic, glamour, et cetera.

Selling custom jewelry cases on Amazon and Etsy

Image Source

Let customers personalize your designs.

Allowing customers to add personal touches is a must with jewelry cases. Let customers add things like their name, initials, zodiac sign, birth stone, birth month flower, or a special date. The ability to personalize a product makes it more special and unique. Plus, it incentivizes customers to buy from you instead of your competitors.

2. Optimize your Amazon and Etsy travel jewelry case’s product listings

Here are some tips for optimizing your travel jewelry case listings. That way, you drive as much traffic and earn as many sales as possible.

Write clear, keyword-rich titles.

Make the titles for your jewelry case listings descriptive and include relevant keywords for maximum visibility. However, don’t cram your titles full of keywords. This is a practice known as keyword stuffing, and it can be off-putting to both customers and the platform you’re selling on.

Stick to descriptive terms like travel size, organizer, and leatherette to accurately describe your jewelry cases. You want your titles to be clear and reader-friendly. That way, potential buyers can easily understand what they’d be buying.

To find the most relevant keywords, you can use tools like the ones listed below:

Here are some popular keywords related to jewelry cases found on Amazon and Etsy:

Selling custom jewelry cases on Amazon and Etsy
Selling custom jewelry cases on Amazon and Etsy

Write detailed descriptions for your jewelry cases.

Include your jewelry cases’ most important details and features in their descriptions. This includes things like…

  • travel-sizes
  • teal blue or gray
  • lightly textured plush corduroy fabric interior
  • leatherette exterior
  • earing compartments
  • necklace and bracelet hooks
  • ring slots
  • zipper pocket
  • zip around design

Here are the specifics from CustomHappy:

Selling custom jewelry cases on Amazon and Etsy

Think ahead about the questions potential buyers may have about your jewelry cases. Then, address those questions upfront in your listings’ descriptions. This kind of transparency builds trust and prevents refunds, because customers know ahead of time what they’re getting so they won’t be unpleasantly surprised by anything.

Include high-quality lifestyle images in your jewelry case listings.

In addition to your main product photo, you should include lifestyle images that showcase your jewelry cases in use. These images can depict your jewelry cases in various settings or being used by people. For example, you could show someone placing a jewelry item into the case or holding the case in their hand so customers can get a better feel for the case’s size.

Lifestyle images help shoppers imagine what it would be like to own one of your cases, making them more likely to buy. (You can access my free jewelry case mockups below for assistance.)

3. Provide efficient and professional customer service

In the world of ecommerce, top-notch customer service is a must. Sellers need to meet and strive to exceed their customers’ expectations for attentive and supportive assistance. Dedication to customer service cultivates stronger customer loyalty and fosters retention.

The cornerstones of exceptional customer service are being attentive, responsive, and empathetic to customer needs. Timely and courteous responses to questions and concerns are super important. Your goal should be to address all inquiries within twenty-four hours.

Happy customers are the lifeblood of any business. Happy customers are more likely to return and spread positive word-of-mouth referrals, serving as a powerful (and free) marketing tool.

To have your customer service run as smoothly as possible, think abut using pre-written scripts for common inquiries. You can find a batch of customer service scripts that I created by clicking the links below:

4. Offer discounts and promotions for your custom jewelry cases

If you want to entice new customers and drive more sales, it’s helpful to offer discounts and promotions periodically. Special deals can persuade customers to choose your products over competitors’ products.

You can offer discounts around major and lesser-known holidays and special sales events like Black Friday and Cyber Monday. You can also make customer loyalty programs that reward repeat purchases, referrals, and social media engagement.

Discounts and promotions attract buyers. Plus, they help clear out excess inventory. For step-by-step guidance on setting up discounts and coupon codes on Amazon and Etsy, click here.

5. Promote your custom jewelry cases through social media and email marketing 

Here’s how you can promote your custom jewelry cases to increase your Amazon and Etsy sales.

Social media marketing

To showcase your custom jewelry cases, use popular social media platforms like…

  • Instagram
  • Facebook
  • Twitter
  • TikTok
  • Pinterest
  • YouTube

Make sure your social media posts include high-quality images and relevant hashtags (you’ll find a list of these below). That way, you can reach more targeted potential buyers.

Email marketing

You don’t need an email list to succeed with LHS. But if you have one or want to create one, an email list can be a fantastic marketing asset for your business. Make your email list filled with customers who’ve shown interest in your print-on-demand jewelry cases. Then, send your subscribers newsletters every week or month highlighting your latest designs, promotions, and discounts.

You can also show behind-the-scenes videos of how your business works, share your brand’s story, or include surveys asking for feedback. That way, you build relationships with your subscribers and encourage engagement.

Hashtags and coupon codes to promote your custom jewelry cases


Use this list of hashtags to make your social media content visible to more potential customers.

  • #CustomJewelryCases
  • #PersonalizedJewelryBoxes
  • #LuxuryJewelryOrganizers
  • #CustomizedJewelryBoxes
  • #UniqueJewelryStorage
  • #ArtisanalJewelryCases
  • #TailoredJewelryStorage
  • #ExclusiveJewelryBoxes
  • #DesignerJewelryCases
  • #MadeToOrderJewelryCases
  • #SpecialtyJewelryOrganizers
  • #PersonalTouchJewelryBoxes
  • #ArtisticJewelryCases
  • #CustomDesignJewelryStorage
  • #IndividualizedJewelryBoxes
  • #SignatureJewelryCases
  • #JewelryBox
  • #JewelryCase
  • #TravelJewelryCase
  • #TravelJewelryBox
  • #Jewelry
  • #Organized
  • #Stylish
  • #Glamorous
  • #Accessories
  • #Fashion

Coupon codes

Whenever you run promotions for your custom jewelry cases, use this list of coupon codes.

  • LUXE

With any promotions you run, make sure to set clear terms and conditions so your customers know what to expect.

I also had my designers make a bunch of fantastic jewelry case mockups for you. Here’s a preview:

Selling custom jewelry cases on Amazon and Etsy
Selling custom jewelry cases on Amazon and Etsy
Selling custom jewelry cases on Amazon and Etsy

Click here to access your free jewelry case mockups

If you want to receive these mockups, sign up here. You won’t need to put in your credit card details on the next page (unless you’d like to sign up for other offers on that page). This is just an easy way for us to get you your mockups in as smooth a way as possible. Enjoy! :)

Selling custom jewelry cases on Amazon and Etsy

I hope you find this post about selling women’s custom jewelry cases on Amazon and Etsy useful. If you have any other tips or insights to share, please leave a comment below. And if you enjoyed this post, please share it with your friends and followers. 

Selling custom jewelry cases on Amazon and Etsy
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