Get your products included on gift guides (+ sample scripts)

Being featured in gift guides is a GREAT strategy to find potential buyers. You basically get to reach people who are about to make a purchase and want suggestions for the best things they can spend their money on. Not too shabby. In case you’re not familiar with gift guides, they’re basically round up lists of gifts that are well suited either […]

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Here’s how to boost your sales AND give more to charity

Donating a portion of your sales to charity benefits both your soul and your bottom line. At a standalone act, giving to charity is great. It makes you feel great and can be quite addicting. There are also some big business perks. Why Giving Back Makes Sense Business-Wise If you decide to tell your customers

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Work smarter, not harder: Here’s how to take one concept and sell it hundreds of ways

A few weeks ago I shared some master lists my assistant made for me that I use to scale designs across all kinds of product campaigns. The lists are very helpful because you can take one design concept, swap out a word or two, and then easily create tons more designs. For example, you could take a

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Hashtags, templates, and coupon codes for St. Patrick’s Day promos

Sales for creative novelty items spike way more often around holidays and special occasions. People love traditions and getting into the holiday spirit. During Christmas for example, sales were through the roof. We could barely keep up at the warehouse. I saw another sales spike just before Valentine’s Day, and I even see them for “smaller” holidays like

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3 “stand out from the crowd” ecommerce techniques to get more sales

  If you do a search for something like “how to get more sales” you’ll find a lot of the same advice: have a great product, get reviews, make a good title, and so on. That’s helpful… AND, everyone already knows those things. ;) In this post I’m going to share some lesser-known ways you

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Customer service scripts: Use these to handle any problems smoothly

Fortunately, this doesn’t happen often. But, especially during peak seasons, mistakes can and do occur — whether the wrong item was received, it arrived too late or damaged, or the customer just isn’t happy despite everything running smoothly. As a buyer yourself, you’ve likely experienced an occasion retail mishap and had to contact customer service to

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Here are some master lists I use for outsourcing designs…

I hope you’re doing great and that 2017 has been great for you thus far. :) Mine started out rocky but the past few days have been great: I’m off to volunteer for a couple hours after I post this, and I had an awesome weekend of playing with Don, my sister, and my nephew.

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Ultimate Social Media Size Guide – Get the most from your social media images

I hope your day is going great! Today I thought I’d give you a PDF that helps you get the most from your social media images. See, if you’re using social media to announce things like blog posts, new products, and so on, you want to get as much exposure as possible. And if you

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