October 2018 Brags

Welcome to my latest brag post, where I go over the previous month’s wins.

Here are some of last month’s big wins, in no particular order:

1. October included a lot of really fun travel. We went from PA to Vegas where Don hosted a marketing event and CRUSHED IT, then to Nashville where I met up with my mentor and mastermind group, then Kansas where we celebrated Don’s birthday, then back to PA.

We had a great time exploring each different place.

Vegas was fun because it was great to see Don do such a great job, hang out with the speakers that we love, and visit our old haunts.

This is a picture of some of the people at Don’s event:

From there we arrived in Nashville a day early and spent a bit of time exploring which was very fun, and on one of the nights at the mastermind we got a special private concert from some fabulous local Nashville artists. Here’s a video Don took of that night.

Kansas was great too, and I love our family and friends there. It was awesome catching up with people and I need to take better pictures when I’m in Kansas! We rented a very cool speakeasy-type home and had people come over each night to celebrate Don and hang out. We had a really good time there.

2. I hired an in-person Executive Assistant, Heather, to help me with a bunch of things personally and business-wise. She is a gem and has already helped a LOT, and I am so grateful to have less things on my plate. I’m already feeling huge effects from her presence.

3. We had a phenomenal meeting at CustomHappy where we got clear on our core values, our “big hairy 5 year goals”, and a lot more. It’s so nice to be on the same page with the managers, have no drama, and watch things going SO WELL there.

Here are our core values:

We are passionate about keeping every customer happy at every step.

We are committed to getting the job done and answerable for outcomes.

We bring our best to everything we do, and then stretch to go the extra mile.

Working together we amplify our ability to achieve our shared vision.

We are consistent and exceptional in all we do.

Our word is our bond and our actions the testament. We’re honest.

I just LOVE that it spells out “FAMILY”. ;)

Our “Why + What” is: ”We create and ship happiness to you and your customers with our best-in-class order fulfillment and our high-quality print-on-demand capabilities.”

4. Speaking of the warehouse, we had 212.88% business growth over October 2017 and shipped out over 57,000+ new items (not including our fulfillment business). They’re rocking and rolling over there!

5. A few affiliates promoted Low Hanging System and did well. It is always nice to bring in new people, especially when results still come in like this:

It feels very, very fulfilling to be part of this.

6. I filled out my gratitude list 27 of 31 days in October and worked on getting clarity 18 of 31 days.

7. The Jumpstart continues to do well and I am proud to offer it. People are getting excellent results which makes me very happy to see.

8. I hired a finance team that is doing a GREAT JOB already, and I am so so so SO happy to have clarity around my finances again. My past accountant got over-worked and stopped giving me things on time, and I am loving having monthly meetings and discussing P&Ls and looking at data and all the fun things. hehe. I am so happy to be on top of this again.

I think that’s everything for now. If you have any brags, please feel free to share away! I’d love to read about what you’ve got going on.

September 2018 Brags

Welcome to the newest edition of my brag posts, where I brag about the prior month and encourage you to do the same thing. It’s a great way of staying present to wins without always focusing on the next thing.

With that said, in no particular order, here are some wins from September.

1. Don and I got engaged! He planned a perfect day for my birthday on September 25th.

First, on the day prior, we’d found a really great bakery while walking around NYC. That night while I was on a call downstairs in the hotel lobby, he snuck out and got a bunch of treats I could wake up to on my birthday.

He had pre-planned a bunch of things as well: brunch at a delicious restaurant, then sent me to a spa for 2 hours of bath time and a massage, then we went on a 2 hour limo tour through NYC. After that we went to a 9 course dinner at Per Se (an insanely good Michelin rated restaurant) and were supposed to do a Broadway show after that.

Somewhere between the 4th and 5th course at Per Se, he got down on one knee and proposed.

It was perfect.

2. I made so much time for personal FUN in September. I flew out to Denver for a dear friend’s wedding, reunited with some of my best friends in Denver, went on a “food tour” in NYC with some friends and family, attended a bridal blessing for my friend, and spent every weekend filled with people I love. It was wonderful.

3. I filled out my gratitude list 27 of 30 days in September. It’s a great habit that I’m proud of continuing.

4. For 17 out of 30 days I took time to have silence and journal on things I wanted to get clarity about. Ideally I’ll be doing this more, but still – I did it over half the month and I’m counting that as a win.

5. The warehouse shipped out over 52,000 items (not including another several thousand from fulfillment clients) in September. And speaking of the warehouse, our survey results I mentioned in the last brag post are still going great. People love our services.

6. I finished a big chunk of the relaxation room in our house! Here’s an image of some of it. I love this room!

7. I started going to cryotherapy on a whim. I saw a Groupon for it and thought I’d try it out — and while it’s a bit uncomfortable going into a tank that blasts you with cold air, it’s done wonders for my mood and has all kinds of other benefits.

The first day I went, I’d been having an extraordinarily rough day. I noticed that after I left the appointment I felt way more zen. Everything felt very natural and I didn’t even notice the change until I reflected how much calmer I felt versus before going in.

8. I found an incredible naturopath to work with! A few months ago I was diagnosed with “Premature Ovarian Failure”, while other specialists say I have “PCOS”, and from what I understand, I can’t have both at the same time.

Anyway, I did a podcast search for “Premature Ovarian Failure” and found exactly one episode about it. I reached out to the woman giving advice, not having any idea if she did individual consultations, but as it turns out – she does! We will be talking once a month or so and I’ve gotten started with her protocol. I’m excited for hopefully turning my hormone nonsense around.

9. This is sort of a bummer, but I’m concentrating on the “brag” part of it.

A few months ago I found out that one of my ex-employees, who I really loved, was stealing from the warehouse. He was selling overstock mugs to someone and pocketing the money (and telling the buyer that all proceeds were going to the warehouse).

We took him to court.

I haven’t been to court before and assumed it would be a scenario where the judge would ask us questions, make a decision, and we’d be done…

But I was wrong.

The ex-employee brought a lawyer. The judge asked who was “representing” CustomHappy. All at once, I suddenly had to be a lawyer.

Now, my childhood dream was to be a lawyer (and then president). I didn’t end up pursuing that, obviously, but being put in that position almost got to ignite the little girl’s dream in me.

The situation was unfortunate and makes me sad. BUT… I killed it in court. I cross-examined and asked great questions, read statements while listening to testimony and found discrepancies in stories and asked about them, and overall really explained our point.

I could have had more finesse had I been prepared — but in the end, we won. Over the lawyer.

Again – the situation sucked, but the “win” from it is that the little girl in me felt so redeemed.

10. We started up a new Jumpstart this quarter and I feel very happy with the value the attendees are getting each week, and happy with all the people who signed up. It feels nice to be able to help people on a bigger scale like this.

11. People in LHS and the Jumpstart group are getting great results. Here’s some of the wins from September:


I think that’s it for now. It was a great month for the most part and I’m looking forward to a win-filled October. Feel free to share your September brags!

August 2018 Brags

Welcome to the latest installment of my brag posts, where I share wins from the prior month.

If you have anything YOU would love to brag about, please feel free in the comments below!

Here are some of the wins from August 2018, in no special order:

First, this month was huge for setting up foundations:

1. I did a lot of things to set me up for success in our new home this month. I got furniture for the house, hired organizers/unpackers to help me get settled in quicker, and found a new car. This is stuff I’d ordinarily put off and am SO GLAD it’s done and out of the way!

2. I hired an assistant to do my grocery shopping each week, pick up my CSA from the farm, and do some other small things. She has been tremendously helpful thus far.

3. I wrote out gratitude lists 28 out of 31 days, which was very helpful in starting my days. I’m proud of my commitment to this.

4. At one point I was up $51,000 with options calls that I taught myself to do on Robinhood. It turns out trading options is a bit stressful for me, but I am proud of myself for teaching myself how to do it and then making a great profit from it.

5. I spent all of August on my eating plan (high quality meats and veggies, limited fruit, no dairy, no gluten, and still intermittent fasting everyday).

Every day I’ve been meticulously taking pictures of my food and logging how much I am eating and when I am fasting.

I took my blood sugar before and after foods to see how they’d go in my body, and I’ve been very proud of my commitment to my health.

6. There were 12 days in August in which I spent 10 minutes on getting clarity. I’d  like to make this a daily habit, but I am celebrating what got done for now.

7. I hired consultants for CustomHappy to help me systemize things. I don’t know what I don’t know and I think that these guys will help me out a lot. I’ve heard excellent things from friends who have used them.

8. I hired a financial service as my current system was no longer working. I am SO HAPPY to have made moves to get excellent clarity again.

8. SOP’s!! August was a big month for foundation. I helped create Standard Operating Procedures for things in both my Rachel Rofé Enterprises business and for CustomHappy. Those are big projects and I’m so glad we’ve made big progress on them.

9. I promoted a great course and was the #1 affiliate for it.
Considering the course is phenomenal, I was very happy to put a lot of support behind it.

10. The warehouse shipped out over 54,000 items during August. It’s still a slow period for the warehouse since it’s summertime but 50,000+ items is always great.

11. In continuing with my foundation tasks, I also hired someone to help me automate tasks in my business, hired a copywriter for a sales letter, and delegated more assistant work out. All of this helps me focus on my core higher-level tasks.

12. We instituted a feedback system for CustomHappy to see how people feel about our service.

50% of people gave it a “10”

16.67% gave it a “9” or a “9.5”.

The rest was made up of “8’s” and one “5” (because the person thought we don’t offer PayPal, but we do).

13. The weekly webinars for Jumpstart members are going great and LHS and both groups are getting great results. Here’s some of the wins from August:


That’s it for August. How was your month? Brag away!