No matter how clear and upfront you are about your order deadlines, you’ll always have customers who wait until the last minute to do their holiday shopping. Of course, you still want to try and accommodate these people as much as possible. But this year, especially, given the ongoing pandemic, expecting last-minute orders to arrive […]

To optimize your holiday sales, it’s a good idea to look at forecasts, trends, and relevant stats about customers’ shopping habits and preferences. I’ve written this type of post in the past. And I think the information is useful. So I wanted to create a similar post this year, especially since the world has turned