Are you a print-on-demand seller on Etsy or Amazon looking to boost your sales and grow your business? If so, you’re in the right place!
As a top 1% Etsy seller, I’ve seen firsthand how effective social media marketing can be for print-on-demand businesses. And while it’s definitely not necessary for Low Hanging System, it can be a cool way to scale up after you’re hopefully bringing in sales.
In this blog post, I’ll share my top tips and strategies for Etsy and Amazon social media marketing so you can take your product listings to the next level and achieve the success you deserve.
Let’s take a look…
Choosing the right social media platform
Choosing the right social media platform is crucial for your Etsy and Amazon social media marketing success. Each platform has unique features and audiences.
You need to select the platforms that best align with your target audience and the type of content you want to share. Popular social media platforms include:
Here are some tips about how to choose the best social media platforms for you
Target audience – Determine where your target audience spends most of their time online. For example, if you target a younger demographic, you might want to focus on platforms like Instagram or TikTok. If you target professionals, LinkedIn might be a better fit.
Type of content – Consider the type of content you want to share. If you want to share a lot of visual content, platforms like Instagram, Pinterest, or YouTube are good choices. If you share more long-form content, like blog posts or articles, platforms like LinkedIn or Facebook would be a better fit.
Features – Look at the features of each platform and determine which ones align with your business goals. For example, if you want to build a community around your brand, Facebook Groups are a good option. If you want to run ads, platforms like Facebook and Instagram have robust advertising capabilities.
Competition – Consider where your competition is active on social media and what kind of engagement they get. You can also research what kind of social media platforms are popular for your niche.
Ultimately, it’s important to test and iterate to see what works best for you. Start with one or two platforms and track your results to see what drives the most engagement and sales for your print-on-demand business.
Create high-quality content for your Etsy and Amazon social media marketing
The quality of your social media content directly impacts your posts’ engagement and conversion rates. You need to create high-quality content that reflects your brand and resonates with your audience.
Whether you make images, videos, or text-based posts, make sure your content is visually appealing and engaging. You can use design tools like Canva to create eye-catching graphics. You can hire a professional graphic designer to help you create unique content. Or you can use the many mockups my designers have created for you.
You can access those below.
Print-on-demand product mockups for your social media content
Baby Blankets
Free baby blanket product mockups to boost your ecommerce sales
Bracelets
Free necklace and bracelet mockups to give your sales a boost
Candles
Free candle mockups to give your sales a boost
Coasters
Free coaster mockups to give your sales a boost
Compact Mirrors
Free compact mirror mockups to give your sales a boost
Cosmetic Bags
How to sell print-on-demand makeup bags that earn big sales (+free mockups)
Earrings
Free print-on-demand earring mockups to help boost your sales
Holidays
Valentine’s Day promos (updated for 2021)
Journals
Free print-on-demand mockups for journals to help boost your sales
License Plate Covers
Free Amazon and Etsy custom license plate cover mockups to give your sales a boost
Mugs
Make your ecommerce product listings pop with these engaging lifestyle mockups
Mockups and promotional resources for special anniversaries, events, and seasons throughout the year
Necklaces
Free necklace and bracelet mockups to give your sales a boost
Ornaments
Free Christmas ornament mockups to give your sales a boost
Passport Holders
Free print-on-demand passport holder mockups to help boost your sales
Pillowcases
16 unique (and free) pillowcase mockups to give your sales a boost
Free Amazon and Etsy custom pillowcase mockups to give your sales a boost
Socks
Free sock mockups to give your sales a boost
Free mockups for socks, compacts, and teddy bears to boost your sales during wedding season
Shot glasses
20 unique (and free) mockups to increase your shot glass sales
Steins
Free ceramic beer stein mockups to give your sales a boost
T-Shirts
Free t-shirt mockups to give your sales a boost
Teddy Bears
Free mockups for socks, compacts, and teddy bears to boost your sales during wedding season
Travel Mugs
20 unique (and free) travel mug mockups to give your sales a boost
Make your ecommerce product listings pop with these engaging lifestyle mockups
Tumblers
Tumbler and wine glass mockups to give your sales a boost
Wine Glasses
Tumbler and wine glass mockups to give your sales a boost
Here are some tips about creating high-quality content for your Etsy and Amazon social media marketing
Know your audience – When engaging with Etsy and Amazon social media marketing, you need to understand…
- Who your target audience is
- What they care about
- How they engage with social media
This will help you create content that resonates with them.
Use high-quality images – Use professional-quality product images that showcase your products in the best possible light. Make sure the lighting is good, and the product is centered in the frame.
Create engaging captions – Captions are an important part of social media content. Use them to tell a story, ask a question, or encourage engagement with your audience.
Use video content – Videos can be an effective way to showcase your products and connect with your audience. Consider creating…
- Product demos
- How-to videos
- Or even behind-the-scenes footage of your creative process
Highlight customer reviews – Customer reviews can be a powerful tool for building trust and credibility. Share positive reviews on your social media channels. That way, you show potential customers that your products are well-loved.
Leverage user-generated content – User-generated content (UGC) is content your customers create that showcases your products. Encourage customers to share photos of themselves using your products. Then, feature those photos on your social media channels.
Use relevant hashtags – Use hashtags that are relevant to your products and industry to help your content reach a wider audience.
Use scheduling tools – Use scheduling tools to create content in advance and publish it to multiple platforms. This helps you save time and energy. You can use scheduling tools like SocialBee and Hootsuite.
Creating high-quality social media content takes time and effort. But it can pay off in the form of increased engagement and sales for your POD products. If you have trouble coming up with content ideas, check out this blog post: 31 Days of social media content ideas.
Engage with your audience
Engaging with your audience is crucial to building relationships and driving sales via Etsy and Amazon social media marketing.
Respond to comments and messages – When customers comment on your posts or send messages, respond in a timely and friendly manner. Ideally, you want to respond within 24 hours. This shows that you value their engagement and care about their feedback.
Ask questions – Encourage your audience to engage with your content by asking questions or starting a conversation. This can be as simple as asking for feedback on a new product design. Or you can ask your audience to share their favorite products.
Run contests and giveaways – Contests and giveaways are a great way to engage with your audience. They also encourage your audience to share your content with their own followers. Consider running a photo contest or a giveaway that requires participants to tag a friend or share a post to enter.
Provide helpful content – Provide your audience with…
- Helpful tips
- Advice
- Or tutorials related to your products
This can help establish you as an expert in your industry. And it can encourage your audience to engage with your Etsy and Amazon social media marketing content.
Engagement is a two-way street. Listen to your audience. Respond to their feedback. And provide content that’s valuable and interesting to them. By building a strong relationship with your audience, you can create loyal customers who will continue to support your business.
Use social media advertising
Social media advertising is a cost-effective way to reach a wider audience and drive sales. It’s a great way to supercharge your Etsy and Amazon social media marketing.
Social media platforms like Facebook and Instagram allow you to create targeted ads based on factors like…
- Demographics
- Interests
- Behaviors
By using social media advertising, you can target people most likely to be interested in your products and drive traffic to your shops.
Here are some tips about how to effectively use social media advertising
Define your target audience – Before you begin advertising, you need to know who your target audience is. This will help you create ads that are tailored to their interests and needs.
Set clear goals – Decide what you want to achieve with your social media advertising. Do you want to increase sales, drive traffic to your website, or build brand awareness? Setting clear goals will help you measure your campaigns’ success.
Choose the right platform – Different social media platforms have different audiences and advertising options. Choose the platform that best aligns with your target audience and goals.
Create compelling ad content – Use high-quality images and engaging copy to create ads that capture your audience’s attention. Make sure your ad includes a clear call-to-action that encourages users to act.
Use targeting options – Most social media platforms offer targeting options that allow you to reach specific…
- Demographics
- Interests
- And behaviors
Use these options to reach your target audience more effectively.
Track and adjust – Once your ads are live, track their performance. Then, adjust them as needed. Use the data to optimize your campaigns and improve their effectiveness.
Test and experiment – Social media advertising is constantly evolving. What works today may not work tomorrow. Test different…
- Ad formats
- Targeting options
- And messaging
That way, you can see what works best for your print-on-demand business.
Collaborate with social media influencers
Influencer marketing is a popular way for businesses to reach a wider audience and build credibility. By partnering with influencers with large followings, you can tap into their audience and increase your brand awareness. When choosing an influencer to collaborate with, make sure they align with your brand values and target audience.
Collaborating with social media influencers can be a great way to promote your print-on-demand business. It also allows your Etsy and Amazon business’ to reach wider audiences.
Here are some steps you can take to collaborate with influencers effectively
Identify potential influencers – Look for influencers in your industry or niche who have a significant following and engaged audience. You can use tools like BuzzSumo or Influencer.co to help you identify potential influencers.
Reach out to influencers – Once you’ve identified potential influencers, reach out to them with a personalized message. Your message should explain…
- Who you are
- What you do
- And why you think a collaboration would be a win-win
Highlight the unique aspects of your Etsy and Amazon print-on-demand business that would be of interest to their audience.
Discuss collaboration options – There are many ways to collaborate with influencers. This includes sponsored posts, product reviews, and giveaways. Discuss the options with the influencers. Then, come up with a plan that works for both parties.
Track results – Keep track of the results of your collaboration, including…
- Engagement
- Traffic
- And sales
Use this data to assess the effectiveness of the collaboration. Then, make any necessary adjustments for future collaborations.
Use relevant hashtags with your Etsy and Amazon social media content
Hashtags are an easy way to increase the visibility of your social media posts. By using relevant hashtags, you can reach people who are interested in your niche or products. You can also create branded hashtags to encourage user-generated content and increase brand awareness.
Here are some tips for using hashtags effectively
Choose relevant hashtags – Use hashtags relevant to your print-on-demand business and the products you offer on Etsy and Amazon. You can use the tool Hashtagify to find popular and relevant hashtags in your niches.
Use branded hashtags – Create a branded hashtag that’s unique to your print-on-demand business. This can help increase brand recognition. And it can encourage customers to share their experiences with your products.
Use a mix of hashtags – Use a mix of popular and niche hashtags to reach a wider audience while also targeting specific groups of users interested in your products.
Monitor hashtag performance – Keep track of the performance of your hashtags. That way, you can see which ones drive the most engagement and traffic to your social media accounts.
Engage with hashtag users – Engage with users who use your branded or relevant hashtags by…
- Liking
- Commenting
- Or reposting their content
This can help increase brand awareness and encourage user-generated content.
Monitor your social media analytics
Finally, you should monitor your social media analytics to understand how your content is performing. Then, make any adjustments as needed. Most social media platforms offer built-in analytics tools that allow you to track metrics like…
- Engagement rates
- Reach
- Click-through rates
By monitoring your analytics, you can identify what’s working and what’s not. Then, you can make data-driven decisions to improve your social media strategy.
Here are some tips about how to track your social media analytics
Define your goals – Before you begin monitoring your social media analytics, define your goals. This will help you understand which metrics to track and how to interpret them.
Choose the right tools – There are many social media analytics tools available. These include…
- Native platform analytics
- And third-party tools like…
Choose the tools that best align with your goals and budget.
Track relevant metrics – Many social media metrics are important to track. These include…
- Engagement
- Reach
- Impressions
- Click-through rate
- And conversion rate
Choose the metrics most relevant to your goals and track them consistently.
Use data to inform decisions – Use the data you collect to inform your social media marketing decisions. Use insights from your analytics to optimize your…
- Content targeting
- And posting schedule
Etsy and Amazon social media marketing is a powerful tool for print-on-demand sellers. It can help boost their traffic and sales and increase brand awareness.
…Want to see how fast you can take your product listings to the next level? Take advantage of my 14-day free trial of the Easy POD Mastermind! It’s the perfect way to test drive our accountability and action-based strategies: www.EasyPODTrial.com.
