Summertime is great for so many reasons, but not necessarily for business and sales. Post-Father’s Day, your ecommerce shops may experience a lull during the remaining weeks of summer. To an extent, this is normal and to be expected. But that doesn’t mean there’s nothing you can do to give your sales a summertime boost. […]
How to sell more during the summer (wedding season, 4th of July, back-to-school) Read More »
Etsy offers multiple ways for you to entice shoppers to purchase from your shop. You can create coupons and sales that shoppers can see before they even enter your shop, and you can make other coupons that are available after they’ve “window-shopped” your products but are not yet committed to buy. Recently, I set up
Here’s how to entice more people to buy from your Etsy shop (+ done-for-you scripts) Read More »
Have you heard about Etsy’s new subscription package, Etsy Plus? It costs $10 a month and gives you access to special features, discounts, and monthly credits to promote your listings and either add new listings or renew expired ones. A couple of the offers sounded appealing to me, so I decided to try Etsy Plus
Etsy Plus offers special features, credits, and discounts – Here’s how to get started Read More »
Father’s Day is the next significant gift-giving holiday coming up, on June 16. Last year, consumers in the US spent $15.3 billion on Father’s Day gifts. That’s huge! And that number is likely to be just as high this year. So over the next week or so, add some fresh designs to your shops. The
Mug mockups for Father’s Day Read More »
Mother’s Day is coming up next month (May 12). And it’s one of the bigger gift-giving days of the year. According to Hallmark, Mother’s Day is the second most popular gift-giving holiday in the United States. So, now’s the time to prepare your business with fresh designs and Mother’s Day-inspired marketing campaigns. You definitely don’t
Mug mockups for Mother’s Day Read More »
Easter and Passover are coming up (April 21 and April 19-27, respectively). People love honoring traditions and getting into the holiday spirit. And while neither Easter nor Passover is a particularly huge gift-giving holiday, tokens of affection are still often given, especially to children or to the host or hostess of a special get-together. Plus,
Mockups, templates, coupon codes, and more for Easter and Passover promos Read More »
A website’s “About” page is often one of its most visited pages. Especially when people first come to a site, they want to learn more about it – what the site does and what it stands for. Your About page serves as a significant traffic-getting opportunity. It’s where you can begin building connections and trust
Want to create a killer “About” page that attracts more customers? Here’s how Read More »
Amazon hijackers are the worst. Hijackers are people who go on your Amazon product page and set up as also being sellers of your mugs and other items. In many cases they advertise it for cheaper than you do so they can get sales. And sometimes they also even steal your “buy box.” They can
How to enroll in Amazon’s Brand Registry and protect your business from hijackers Read More »
Little hinges swing big doors – a friend of mine used to recite this quote, which means big results come from small but powerful actions. It’s an idea I’ve been focusing on in both my business and personal life. And as I’ve been planning out my 2019, I’ve been more purposeful about how I spend my
Planning for 2019 – How I found “the one thing” I need to focus on most Read More »
Social media marketing is time-consuming, especially if you have a presence on most of the major platforms (which you should). And if you don’t schedule your posts in advance, it’s something you need to check in on every day. There are tools, though, that help you manage your social media activity so your posting becomes
BufferApp vs MeetEdgar vs HootSuite vs Around.io Read More »
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