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Feeling overwhelmed? Here’s a quick guide to hiring extra help around the holidays

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The holidays are stressful. There’s no doubt about that. There’s always so much to be done, both to keep business booming and running smoothly and to take care of personal things, like shopping, decorating, and party-planning. You don’t have to do it alone, though — and you shouldn’t, really. Not when help is available. I’ve […]

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Top Holiday Insights – A compilation of fascinating facts about holiday shoppers

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As another way to maximize my sales this holiday season, I’ve been looking at a bunch of marketing studies from last year and the year before. In my research, I’ve come across a number of interesting facts that I think are really helpful in terms of planning and strategizing. Below, you’ll find the list of

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Top 5 Things I’m Doing To Prep For The Holiday Season

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Ever since I realized that 73.8% of my sales for ALL of 2016 happened in November and December, I’ve been working hard to maximize holiday sales for this year. I believe in the 80-20 rule, and that taking the time to narrow down the 20% that yields 80% of results is time well spent. This

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Want to create coupon codes and discounts for the holidays? Here's how to do it on Amazon, Etsy, eBay, and UseGearBubble.

How To Create Coupon Codes and Discounts On Amazon, Etsy, eBay, And UseGearBubble

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Offering coupons and other discounts is a fantastic way to drum up extra sales for your business, especially around the holidays, when everyone is looking for a great deal. Creating coupon codes isn’t as straightforward as you might think, however. Sometimes, the process can look a bit like a foreign language (I’m looking at you,

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Discover how you can advance your skills with these 9 free digital marketing courses.

Advance your skills with these 9 free – HIGH QUALITY – marketing courses

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I’m a big believer in continuous learning. No matter how skilled or knowledgeable you are on a subject, there’s always something new to learn. Because of that, I thought I’d share a list of 9 free – HIGH QUALITY – digital marketing courses with you. (When I say “high quality”, I don’t mean cheap PDF’s

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Check out these theme ideas to help book engagement on your Facebook pages.

Boost Engagement On Your Facebook Pages With These Theme Ideas

Leave a Comment / Marketing, Promotional strategies, Resources, Useful tools and resources, Weekly Emails /

Doug from Viral Buyers System shared a great tip in the past about how using consistent weekly “themes” helps you keep consistent and mega-engaged communities of people who want to buy everything you put out. Ever since I shared that video – almost a year ago! – I’ve been meaning to share more theme ideas with

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23 Ecommerce Experts Reveal Their #1 Tip For Increasing Sales

23 Ecommerce Experts Reveal Their #1 Tip For Increasing Sales

Leave a Comment / Low Hanging System, Marketing, Productivity, Resources, Useful tools and resources, Weekly Emails /

Last week, Michaela reached out to some e-commerce experts and asked, “In 250 words or less, what is the #1 tip you can share for how to increase online sales?”  We got the responses from 23 people and put them into an infographic. While there are a lot of bite-sized tips, you can pick one

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Social Media Demographics: What You Need To Know About Each Site’s Core Audience

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There are a lot of social media channels to consider when it comes to promoting your products and business. From Facebook to Tumblr, there are countless sites vying for your attention. Since you can’t be everywhere at once, I recommend focusing on the channels that are best suited to your core audience. And to help

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With Etsy snippets, you can handle your customer support way more smoothly and efficiently.

Etsy snippets, Gmail automation, customer service templates

Leave a Comment / Etsy Tips, Resources, Scripts and templates, Useful tools and resources, Weekly Emails /

At one of Don’s masterminds, someone asked what people least like to do in their business. My answer was easy: anything that involves technical anything. ha. I was really surprised to hear almost everyone else say that they detested customer service. I mean, I get that cranky customers can be draining. The other complaint people had

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An Amazon Giveaway is an easy way to promote your product and get more sales!

Amazon’s giveaway feature – I tried it for 7 days. Here’s what happened.

Leave a Comment / Amazon Tips, Low Hanging System, Marketing, Promotional strategies, Scripts and templates, Useful tools and resources, Weekly Emails /

A few weeks ago, I decided to test Amazon’s giveaway feature to see if it could work as an oddball way to get more sales. The thought process was: give away “x” number of a mass-market mug and hopefully the people who didn’t win would still like the mug enough to want to buy it.

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